Our Journey: 9 Years of Growth, Innovation and Community Support
Over the past nine years, our marketing agency has evolved from a small startup to a thriving business, deeply rooted in two communities: Fargo, ND and Logan, UT. From the very beginning, we set out to build something different—a marketing agency that builds software to measure marketing performance. Not unlike many other businesses, our journey has taken many twists and turns. We shifted from building software to becoming partners of customized reporting software (Klipfolio, PowerBI, Looker Studio). Our ability to pivot is a testament to the power of resilience, innovation, and strong partnerships.
In 2015, we launched our agency as participants in the Innovate ND Program. It was at the NDSU Research & Technology Park where we took our first steps. Our first client, Minnkota Windows, based in West Fargo, trusted us to bring their brand vision to life, setting the tone for the lasting relationships we would build with clients.
Adapting and Thriving Through Change
Graduating from the Innovate ND program was a milestone, and with the guidance of Chuck Hoge, John Cosgriff and Paul Tefft, we established a strong foundation for growth. After graduating, we moved into our first independent office space on Broadway in downtown Fargo. It was a pivotal move, marking the beginning of our journey as a veteran-owned, women-owned business, committed to making an impact by supporting small businesses.
As our business grew, so did our client roster. Some of our clients include:
- Minnkota Windows
- Dakota Business Lending
- Evolution Design
- Mebie Baby
- Cooney Technologies
- Bodyworks Physical Therapy
- TrueNorth Steel
- Verdethos
- OmniByte Technology
- Encompass Family Support Services
Consulting & Training Support
Our team also offers consulting and/or marketing training sessions. The service is tailored to each business’s specific needs, ensuring relevant and effective learning. Training is available both in-person and virtually, providing flexibility and hands-on support.
Brand Sprints
We have evolved to offer more scalable options to small businesses. One of our newer service offerings, Brand Sprints, have been a lot of fun for our team. These services are custom-quoted project work. In some cases, we package up doing branding and web and for others we have done lead generation campaigns. Although 85% of the businesses we work with are full-service retainers, we created this new option to be able to help others who might just need a “sprint” of support.
Website Development
Our website design approach includes customized builds, ensuring sites are secure, fast, and optimized for conversions, making the website a powerful tool for attracting leads and boosting sales. Hear a testimonial from one of our clients.
SEO
Search Engine Optimization (SEO) is one of the most impactful channels for small businesses. We specialize in optimizing websites to be found on search engines (Google, Bing, etc.). The organic traffic is often the most legitimate, bringing in the most qualified leads.
Drone Capture
Many of our clients like to incorporate short videos for their website or social media. We are FAA Part 107 Certified drone pilots and offer this service in ND, MN and UT. We also service outside of these areas if needed. (We have flown to NC, MT and SD to do client captures.) Every need is different.
Full-Service / Extension of Your Team
Our retainers encompass eight key components. The volume and focus of these services naturally shift throughout the year, providing the flexibility and balance necessary for growing companies with varying needs. 85% of our clients prefer the flexibility of our full-service retainers because they are designed to adapt and grow with your business needs. Our model ensures that your business receives the right support at the right time, maximizing impact and efficiency.
Marketing Strategy | Branding | Social Media | Graphic Design | Web Updates | SEO | Digital Marketing | Reporting & Dashboards
Future Vision
Our vision is to expand OpGo Marketing through regional hubs across the Upper Midwest, focusing on empowering and supporting small businesses. While working with smaller companies can present unique challenges, we recognize that they benefit the most from our expertise, and we are committed to being their trusted partner, helping them grow and thrive in their markets.