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How Marketing Automation Gives Time Back to Your Sales Team

How Marketing Automation Gives Time Back to Your Sales Team

Marketing automation is a lot simpler than it sounds. It can give a lot of time back to both your sales and marketing teams. It brings in all levels of the funnel into one easy-to-view platform and allows you to track sales from first touch to close. The automation...

Why The 4P’s Are Outdated

Why The 4P’s Are Outdated

As a modern day marketer, the 4’s of marketing are something we can't escape and is what has laid the foundation for today's business model. Product, place, price, and promotion. It is the marketing mix that has influenced the way we reach our objectives now. ...

Google Analytics Experts

Google Analytics Experts

What is Google Analytics? Google Analytics connects to your website. It has become our right-hand (along with Google Tag Manager, Google Search Console and Google Data Studio). Long-story short, even if you don’t use all the other free Google tools, use this one. ...

What is SEO?

What is SEO?

Learn SEO via Google Search Console Google Search Console is a free tool that shows business owners how their website is performing on Google’s search engine results pages. There are some great paid SEO tools like Moz and SEMrush, but Search Console is free and gives...

Facebook Business Manager

Facebook Business Manager

Before we start: Confirm that you have a personal Facebook account set up. This account will need to be linked to your business manager account in order to verify identity.Otherwise, sign up for Facebook here.Verify that your partner has a Facebook Business Manager...

How to Install Your Facebook Pixel and Implement Conversion Tracking

How to Install Your Facebook Pixel and Implement Conversion Tracking

If you are not using the Facebook Pixel to track conversions from your Ad campaigns, you are not fully utilizing the power of Facebook advertising. By understanding your FB Pixel data, you can unlock so many more possibilities to enhance your conversion value and...

How will the iOS 14 update affect ads?

How will the iOS 14 update affect ads?

How the Apple iOS update will impact Facebook Advertising With the new privacy guidelines from Apple, users now get to choose whether or not they want to share their data. That doesn’t mean advertising on Facebook will not be effective; it just means the targeting...

Development of Content Marketing

Development of Content Marketing

In order to grow your content marketing, take advantage of opportunities. As a modern marketer, opportunities not only allow you to grow your brand but it gives you the chance to do something new. Use the data you are collecting to your advantage. Look at what is...

Guide to Video Marketing

Guide to Video Marketing

Is Broadcast TV still alive? Television consistently ranks at the top of the list for what influenced a buyer's purchasing decision, but “television" doesn't mean what it used to. TV used to mean network (via cable or satellite), but now it’s streaming (Smart TV -...

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