All Things Marketing

ALL THINGS MARKETING

Guide to Video Marketing

Guide to Video Marketing

Is Broadcast TV still alive? Television consistently ranks at the top of the list for what influenced a buyer's purchasing decision, but “television" doesn't mean what it used to. TV used to mean network (via cable or satellite), but now it’s streaming (Smart TV -...

Google Changes to Phrase Match & Broad Match Modifier

Google Changes to Phrase Match & Broad Match Modifier

Changes to Broad Match Modifier (BMM) Google has started to merge two keyword types, broad match modifier and phrase match. The broad match modifier keywords were very broad, which allowed more flexibilty but it also creates the possibility of less relevant traffic....

Website Experience

Website Experience

We created a new website for Intelligent Ag for a few reasons... Easier to Update We work with a lot of businesses that want the ability to make changes to their website. We encourage this as the website should always be current and you don't always want to pay a...

Local SEO: What You Need to Know

Local SEO: What You Need to Know

What is Local SEO and how can it help your business? Local search is very important for small businesses targeting specific communities. Consumers search for local businesses in many ways and it’s important to have your business show up in the local search results....

Why Marketing Plans Fail

Why Marketing Plans Fail

Foolproof Your Marketing Plan A marketing strategy is only as good as the accountability behind it. Creating it is good, because it forces you to plan, but it’s only the beginning of the journey. Once you have a plan, you need to know how to measure it. Knowing how to...

Why Use WordPress

Why Use WordPress

Choose WordPress When you decide to use WordPress for your website, you’ll want to consider the hosting and security of the website. These are two big factors that can affect your SEO. Choosing the domain is also important. But one of the main reasons to even use...

How to Build a Marketing Plan

How to Build a Marketing Plan

Marketing Planning Process Building a marketing plan is necessary for a business to reach their goals. The marketing planning process includes four main phases: goal setting, situational review, strategy, and execution. By creating a marketing plan, it allows...

How to Build a Digital Marketing Strategy

How to Build a Digital Marketing Strategy

How to Build a Digital Marketing Strategy There are so many different approaches to digital marketing, but success really boils down to strategy. Strategize, then plan. Build your plan based on top, middle or bottom of the funnel objectives. Choose the channels that...

What Makes a Website Perform?

What Makes a Website Perform?

What makes a website perform? Having a great website means paying attention to your customer and making a site stand out enough to make them want to come back. Design details play a big role in first impressions and brand differentiation. People should experience...