All ThingsMarketing
All Things Marketing
Creating Connections: Storytelling in Business
Think about some of the brands that have stuck with you over the years. The ones you remember most, the ones that come to mind when you think about trust, quality, or maybe even nostalgia. Often, it’s not just the product or service they offer, it’s the story...
Reflecting on 2024 to Build a Better 2025 Marketing Strategy
As we wrap up 2024 and dive headfirst into 2025, it’s the perfect time to pause, take a deep breath, and give your marketing strategyy a good, honest look. What crushed it? What flopped? What needs a little TLC in the new year? A marketing audit doesn’t have to be...
The OpGo Difference
Alex Childers, Account Executive Introduction Hello! I’m Alex, an account manager at OpGo Marketing. My fascination with business started as a teenager when I eagerly sought out opportunities to explore entrepreneurship. Running several small ventures as a teen...
Four Marketing Tips to Maximize Your Q4 Impact
As we enter the final stretch of the year, there’s no better time to double down on your marketing efforts and make sure you end the year on a high note. Whether you’re gearing up for holiday promotions, launching a new product, or simply looking to boost brand...
Our Journey: 9 Years of Growth, Innovation and Community Support
Our Journey: 9 Years of Growth, Innovation and Community Support Over the past nine years, our marketing agency has evolved from a small startup to a thriving business, deeply rooted in two communities: Fargo, ND and Logan, UT. From the very beginning, we set out...
Communication Efficiencies: from Business to Agency
Communication Efficiencies: from Business to Agency As a business owner, nothing is more frustrating than feeling ignored by the very team you’ve hired to help you grow. If your marketing agency is consistently slow to respond to your emails, it can lead to missed...
Keeping Authenticity on Social Media with the Use of AI Tools
Keeping Authenticity on Social Media with the Use of AI Tools Social media has become one of the most powerful ways businesses connect with their audience in a natural and organic environment. The rise of AI tools is revolutionizing how we create and manage social...
Top SEO Factors for Small Town Businesses
Top SEO Factors for Small Business Boost Exposure to the Right People As of 2023, there are approximately 33.3 million small businesses in the United States. Interestingly, a significant proportion of these businesses—about 26.5 million—are run by a single person...
5 KPIs Every Business Owner Should Track
% of New Customers Growth Indicator: The percentage of new customers is a direct indicator of business growth. A high percentage of new customers signifies successful marketing and outreach efforts, suggesting the business is expanding its reach and attracting...
SEO Case Study: Ag Equipment Website
SEO Work: Background OpGo does full-service marketing for North Star Ag, but until May of 2024 we did not host their website. We did a deep dive into their SEO and recommended we move their site so we could update their plugins and execute both technical and on...