All Things Marketing
Our Journey: 9 Years of Growth, Innovation and Community Support
Our Journey: 9 Years of Growth, Innovation and Community Support Over the past nine years, our marketing agency has evolved from a small startup to a thriving business, deeply rooted in two communities: Fargo, ND and Logan, UT. From the very beginning, we set out…
Communication Efficiencies: from Business to Agency
Communication Efficiencies: from Business to Agency As a business owner, nothing is more frustrating than feeling ignored by the very team you’ve hired to help you grow. If your marketing agency is consistently slow to respond to your emails, it can lead to missed…
Keeping Authenticity on Social Media with the Use of AI Tools
Keeping Authenticity on Social Media with the Use of AI Tools Social media has become one of the most powerful ways businesses connect with their audience in a natural and organic environment. The rise of AI tools is revolutionizing how we create and manage social…
Top SEO Factors for Small Town Businesses
Top SEO Factors for Small Business Boost Exposure to the Right People As of 2023, there are approximately 33.3 million small businesses in the United States. Interestingly, a significant proportion of these businesses—about 26.5 million—are run by a single person…
5 KPIs Every Business Owner Should Track
% of New Customers Growth Indicator: The percentage of new customers is a direct indicator of business growth. A high percentage of new customers signifies successful marketing and outreach efforts, suggesting the business is expanding its reach and attracting…
SEO Case Study: Ag Equipment Website
SEO Work: Background OpGo does full-service marketing for North Star Ag, but until May of 2024 we did not host their website. We did a deep dive into their SEO and recommended we move their site so we could update their plugins and execute both technical and on…
What Does it Mean to “Dare to Dave?”
At OpGo Marketing, we’re always looking for ways to shake things up and bring a little extra magic to our workplace. As part of our mission to create the best…
OpGo Marketing: A Brand Reimagined
OpGo Rebrand At OpGo, our mission has always been to help growing businesses by providing access to expert marketing at affordable rates. As we have evolved and expanded, we recognized the need to refresh our brand to better represent who we are today and how our…
How to Use Analytics to Improve Your Email Marketing
Email marketing is one of the best ways to keep your customers engaged, drive sales, and build a loyal community. But how do you know if your emails are hitting…
Custom Bins in Looker Studio
New Feature: Custom Bins in Looker Studio If you’ve been in Looker Studio in the past couple of weeks, you might have noticed a new feature in your data sources and charts: custom bins! Custom bins make it easier to categorize dimensions without having to use a…