All Things Marketing

All Things Marketing

Building a Brand Awareness Campaign

Building a Brand Awareness Campaign

Need help building a brand awareness campaign? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who...

Social Media 101

Social Media 101

So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in mind...

Should You Invest in Paid Search?

Should You Invest in Paid Search?

The short answer? Probably. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When used strategically, pay-per-click (PPC) ads can equip any...

Maintaining Local SEO with Multiple Locations

Maintaining Local SEO with Multiple Locations

Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being said, there are some tips while setting up a website with multiple locations that will...

Facebook Retargeting Set-up

Facebook Retargeting Set-up

Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase. Retargeting to those who did not...

3 Tips for Effective Marketing Communication

3 Tips for Effective Marketing Communication

A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone not getting a job because of spelling errors...

Link Building & Google Search Console

Link Building & Google Search Console

Setting up a Google Search Console account is very easy. If you can’t figure it out, email info@opgomarketing.com and we’ll send the instructions to you for free. Here the main sections of the information found about your website within Google...

Choosing a Marketing Channel

Choosing a Marketing Channel

When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing–aand new ones keep popping up. Internet globalization continues to put competition is right outside your door. It’s...