All Things Marketing
Why Small Businesses Need SEO
One of the fastest ways to grow organic traffic is by leveraging a comprehensive content marketing strategy focused on creating high-quality, SEO-optimized content. This includes keyword research, on-page SEO optimization, consistent content creation, and effective…
Why Google Renamed “Conversions” to “Key Events”
Conversions are now called key events. Google recently announced an update to the way events are named in Google Analytics 4. This change will affect key metrics in analytics reporting. What is an “event” in GA4? Before we get into key events and conversions, you…
How to Track PDF Downloads in GA4
Unlock the power of insights on your website’s engagement with our guide on “How to Track PDF Downloads in GA4”. No matter the nature of your website, tracking users’ engagement can provide valuable insight on their intent and experience. Depending on what kind of…
Best SEO Companies for Small Business
Looking for the Best SEO Company? You need a company that can customize a plan for you to fill in the gaps for the parts you don’t have time for (vs offering some cookie cutter service). As you know, no two websites are alike and search engine optimization can take…
Agency Retainer vs Employee Cost
There are some general differences between the typical size of a business that would hire a marketing agency compared to one that would hire a single in-house marketing employee: Businesses that Hire Marketing Agencies: Tend to be larger companies that have very…
Difference Between Meta Business Suite & Manager
It is important for businesses to know and understand the differences between Meta Business Manager and Meta Business Suite. Our goal is to highlight and simplify the differences so marketing folks (ours our yours) can get a full understanding of what each is best…
Data Privacy by State
The enactment of data privacy laws at the state level is driven by a combination of factors, including the need to protect consumers, respond to technological advancements, align with global standards, and address the evolving landscape of data usage and…
Facebook Ads vs. Boosted Posts
If you’re reading this, you’re probably well aware (and maybe tearing your hair out) of Facebook’s (or should I say, Meta’s) constant game of “Let’s Change Everything.” Just when you…
Three common mistakes to avoid in Google Tag Manager
Google Tag Manager is a powerful tracking tool with an extensive list of capabilities. While GTM’s flexibility is one of its most appealing benefits, proper setup comes with a learning…
Navigating Fargo’s Local SEO Landscape
Having a strong online presence is crucial for the success of any business. In smaller cities like Fargo, many local businesses thrive on a sense of community and a genuine…