All Things Marketing
DO PDFS HELP SEO?
SHOULD YOU USE PDFS IN PLACE OF A WEB PAGE? The purpose of a PDF is written in its name—it stands for Portable Document Format. Adobe Acrobat designed PDFs to open with the same formatting and content across all operating systems. This makes PDFs ideal for content...
FIVE KEY ELEMENTS OF MOBILE SEO
Smartphones and tablets have revolutionized the way we experience online content. Website design has become simpler, and content has been rearranged to display the most meaningful information first. With mini computers floating in pockets everywhere, search engine...
SOCIAL MEDIA 101
So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know that you must earn your audience, you can’t buy them. Second, keep in mind...
SHOULD YOU INVEST IN PAID SEARCH?
THE SHORT ANSWER? PROBABLY. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they intend to buy. When used strategically, pay-per-click (PPC) ads can equip any...
MAINTAINING LOCAL SEO WITH MULTIPLE LOCATIONS
MAINTAINING LOCAL SEO Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being said, there are some tips while setting up a website with...
FACEBOOK RETARGETING SET-UP
HOW TO USE YOUR FACEBOOK PIXEL Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your website, or only to those who did not sign up for your newsletter or make a purchase....
LINK BUILDING & GOOGLE SEARCH CONSOLE
Setting up a Google Search Console account is very easy. If you can’t figure it out, email info@opgomarketing.com and we’ll send the instructions to you for free. Here are the main sections of the information found about your website within...
CHOOSING A MARKETING CHANNEL
When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing– and new ones keep popping up. Internet globalization continues to put competition is right outside your door....
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