All Things Marketing
THE DIFFERENCE BETWEEN A MARKETING PLAN AND A MARKETING STRATEGY
There are some clear differences between a marketing plan and a marketing strategy. Both are necessary to be able to track the success of your investment. Marketing Strategy In order…
HOW TO IMPLEMENT VIDEO INTO YOUR MARKETING STRATEGY
There are several new methods for creating videos in marketing. For the business owner who wants to DIY their video marketing campaigns, there are several apps you can use. And…
NEW DYNAMIC IMAGE EXTENSIONS IN GOOGLE ADS: WHAT YOU NEED TO KNOW
Google will soon add dynamic image extensions to ads. These will appear alongside thefleet of other ad extensions available, such as structured snippet, sitelink, callout,message, and most recently lead-form extensions.The…
THE ABCS OF MARKETING REPORTING
Most people will agree marketing plays an important role in the success of a business. However, the way people view marketing methods for their business tends to vary. Some see it as a key investment for business growth, while others consider it a necessary evil….
DO PDFS HELP SEO?
SHOULD YOU USE PDFS IN PLACE OF A WEB PAGE? The purpose of a PDF is written in its name—it stands for Portable Document Format. Adobe Acrobat designed PDFs to…
FIVE KEY ELEMENTS OF MOBILE SEO
Smartphones and tablets have revolutionized the way we experience online content. Website design has become simpler, and content has been rearranged to display the most meaningful information first. With mini…
BUILDING A BRAND AWARENESS CAMPAIGN
NEED HELP BUILDING A BRAND AWARENESS CAMPAIGN? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who…
SOCIAL MEDIA 101
So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know…
SHOULD YOU INVEST IN PAID SEARCH?
THE SHORT ANSWER? PROBABLY. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they…
MAINTAINING LOCAL SEO WITH MULTIPLE LOCATIONS
MAINTAINING LOCAL SEO Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being…