All Things Marketing
BUILDING A BRAND AWARENESS CAMPAIGN
NEED HELP BUILDING A BRAND AWARENESS CAMPAIGN? First, be sure you really know your brand. (This sounds obvious, but an awareness campaign is a big investment and you want to put your best foot forward.) Then decide where you want to be known (geography) and by who…
SOCIAL MEDIA 101
So you’ve decided you want to use social media for your business, but not sure where to start? Before you start creating social pages and doing paid campaigns, first know…
SHOULD YOU INVEST IN PAID SEARCH?
THE SHORT ANSWER? PROBABLY. While few marketing tools truly fit all businesses, paid search advertising comes close. Why? Because it allows sellers to meet buyers at the exact moment they…
MAINTAINING LOCAL SEO WITH MULTIPLE LOCATIONS
MAINTAINING LOCAL SEO Maintaining local SEO may be difficult for multi-location businesses. Small inconsistencies, website bugs, or lack of a location page can diminish your local SEO score. That being…
FACEBOOK RETARGETING SET-UP
HOW TO USE YOUR FACEBOOK PIXEL Facebook retargeting can be used in many different ways, depending on your objective. For example, you may want to target all visitors to your…
3 TIPS FOR EFFECTIVE MARKETING COMMUNICATION
A brand’s entire existence is dependent upon communication. It’s easy to take this for granted since we use communication in all aspects of life, but effective communication is critical in marketing. It’s more than someone not getting a job because of spelling…
LINK BUILDING & GOOGLE SEARCH CONSOLE
Setting up a Google Search Console account is very easy. If you can’t figure it out, email info@opgomarketing.com and we’ll send the instructions to you for free. Here are the main sections of the…
CHOOSING A MARKETING CHANNEL
When choosing a marketing channel, it is easy to get stuck in a pattern of doing something the way it’s always been done. All the choices are paralyzing– and new…
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