All Things Marketing
GET YOUR WEBSITE READY FOR THE HOLIDAY SHOPPING SEASON
Do you have any type of product page on your site? Now is the time to make sure that everything is optimized before Black Friday and Cyber Monday sales roll…
HOW MARKETING AUTOMATION GIVES TIME BACK TO YOUR SALES TEAM
Marketing automation is a lot simpler than it sounds. It can give a lot of time back to both your sales and marketing teams. It brings in all levels of…
WHY THE 4P’S ARE OUTDATED
As a modern day marketer, the 4’s of marketing are something we can’t escape and is what has laid the foundation for today’s business model. Product, place, price, and promotion.…
GOOGLE ANALYTICS EXPERTS
WHAT IS GOOGLE ANALYTICS? Google Analytics connects to your website. It has become our right-hand (along with Google Tag Manager, Google Search Console and Google Data Studio). Long-story short, even…
WHAT IS SEO?
LEARN SEO VIA GOOGLE SEARCH CONSOLE Google Search Console is a free tool that shows business owners how their website is performing on Google’s search engine results pages. There are some great paid SEO tools like Moz and SEMrush, but Search Console is free and…
DEVELOPMENT OF CONTENT MARKETING
In order to grow your content marketing, take advantage of opportunities. As a modern marketer, opportunities not only allow you to grow your brand but it gives you the chance…
FACEBOOK BUSINESS MANAGER
How to Give a Partner or Agency Access Not sure how to create a Facebook Business Suite and connect to Facebook Business Manager? Let OpGo Marketing teach you the steps!…
HOW WILL THE IOS 14 UPDATE AFFECT ADS?
With the new privacy guidelines from Apple, users now get to choose whether or not they want to share their data. That doesn’t mean advertising on Facebook will not be effective; it just means the targeting methods change. Your ad targeting can still be very…
LOCAL SEO: WHAT YOU NEED TO KNOW
WHAT IS LOCAL SEO AND HOW CAN IT HELP YOUR BUSINESS? Local search is very important for small businesses targeting specific communities. Consumers search for local businesses in many ways and it’s important to have your business show up in the local search results….
HOW TO INSTALL YOUR FACEBOOK PIXEL AND IMPLEMENT CONVERSION TRACKING
If you are not using the Facebook Pixel to track conversions from your Ad campaigns, you are not fully utilizing the power of Facebook advertising. By understanding your FB Pixel…