All Things Marketing
DIFFERENCE BETWEEN A MARKETING AGENCY AND HYBRID CONSULTANT
Marketing is ever expanding with new additions in marketing channels. As the world has evolved, how brands market their products and services has too. Growing from traditional media like tv, radio,…
PLAN YOUR MARKETING FOR 2022
Having a plan in place will give you peace of mind for 2022. We have pooled together some of the new trends that should be considered in your 2022 marketing…
GET YOUR WEBSITE READY FOR THE HOLIDAY SHOPPING SEASON
Do you have any type of product page on your site? Now is the time to make sure that everything is optimized before Black Friday and Cyber Monday sales roll…
HOW MARKETING AUTOMATION GIVES TIME BACK TO YOUR SALES TEAM
Marketing automation is a lot simpler than it sounds. It can give a lot of time back to both your sales and marketing teams. It brings in all levels of…
WHY THE 4P’S ARE OUTDATED
As a modern day marketer, the 4’s of marketing are something we can’t escape and is what has laid the foundation for today’s business model. Product, place, price, and promotion.…
GOOGLE ANALYTICS EXPERTS
WHAT IS GOOGLE ANALYTICS? Google Analytics connects to your website. It has become our right-hand (along with Google Tag Manager, Google Search Console and Google Data Studio). Long-story short, even…
WHAT IS SEO?
LEARN SEO VIA GOOGLE SEARCH CONSOLE Google Search Console is a free tool that shows business owners how their website is performing on Google’s search engine results pages. There are some great paid SEO tools like Moz and SEMrush, but Search Console is free and…
DEVELOPMENT OF CONTENT MARKETING
In order to grow your content marketing, take advantage of opportunities. As a modern marketer, opportunities not only allow you to grow your brand but it gives you the chance…
FACEBOOK BUSINESS MANAGER
How to Give a Partner or Agency Access Not sure how to create a Facebook Business Suite and connect to Facebook Business Manager? Let OpGo Marketing teach you the steps!…
HOW WILL THE IOS 14 UPDATE AFFECT ADS?
With the new privacy guidelines from Apple, users now get to choose whether or not they want to share their data. That doesn’t mean advertising on Facebook will not be effective; it just means the targeting methods change. Your ad targeting can still be very…