All Things Marketing
Capturing Attention with Captivating Imagery
In today’s digital landscape, visuals play a critical role in capturing the attention of potential customers. From social media posts to website designs, the right imagery can effectively communicate a message and set your brand apart from the competition.
AD CAMPAIGN BENCHMARKS
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the…
DIGITAL MARKETING GLOSSARY
WE FOUND THESE TERMS CAN BE CONFUSING FOR THOSE JUST GETTING STARTED WITH DIGITAL MARKETING, SO WE PUT THEM HERE FOR REFERENCE. IMPRESSIONS Each time your ad is displayed on…
PAID SEARCH 2022
There are many changes happening with Google Ads. Performance Max campaigns are recommended. Expanded text ads are being phased out. Combined audiences will enhance targeting, etc. See below for more…
SEO TOP 10 TIPS
SEO stands for search engine optimization. The goal of SEO is to expand a company’s visibility in organic search results. As a result, these efforts drive more visitors to the…
HOW TO SET UP A FACEBOOK SHOP PAGE
The following is a more detailed breakdown of what needs to be done in order to sell your products directly on Facebook & Instagram. (Facebook Page, Business Manager Account, Shop…
CREATING EMPOWERMENT WITHIN OUR TEAM
How Prioritizing Work-Life Balance Contributes to Client Success At OpGo Marketing, we prioritize work-life balance for all of our employees. Without a healthy work-life balance, we believe we aren’t providing…
UTILIZING YOUNG VOICES TO SET YOUR BRAND APART
OpGo Marketing is full of young talent that brings innovative ideas and solutions to the table. Oftentimes, young voices are overlooked but at OpGo we use this young talent to…
WHY YOU SHOULD BE TESTING YOUR DIGITAL MARKETING
No matter what type of business you are or how much you are spending on ad campaigns, you should always be testing. No matter what. If you want to be…
GOOGLE ANALYTICS 4- THE FUTURE OF WEB ANALYTICS IN ONE ADVANCED TOOL
The official premiere of Google Analytics 4 took place on October 14, 2020. From now on, users can analyze the data more precisely and navigate the interface of this tool…